Crafting a
Design System for BBH
Background
BBH were one of the oldest and most prestigious private investment banks in the U.S. After they had rebranded, they were looking to apply their new look & feel to their website, without completely blowing the site apart.
Objectives
- Apply new brand styles
- Uncover components that were outdated/no longer needed
- Build a new Figma design library to handoff
We started with an audit of their existing library, which gave us base insights into how their needs had evolved and what we could prune. We then hosted a workshop with editors and managers to collect feedback and create a wishlist of improvements and new components to create.
Once we had the list of components to cut, rework, or freshly create, we set out to start applying their new brand styles and making those key updates.
Once we had the list of components to cut, rework, or freshly create, we set out to start applying their new brand styles and making those key updates.
THE WRAP-UP
We successfully built the reskinned website and handed off the new design system to their team. The design system has improved efficiency and the speed at which their web team can spin up new pages or update existing ones.
(c) 2026 Diane Park • Email Me